Author Archives: Sam

Reasons Why People Buy Phen375

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Phen375 is currently one of the best-selling weight-loss fat burners because thousands of over-weight people prefer to buy Phen375 over other fat burners. Here you will find some of the reasons why more and more individuals are choosing to use it to help them lose weight. This article will also show you the advantages, fat-loss results as well as effects that you can get from using Phen375 pills.

The main reason why more and more people are interested to buy Phen375 is due to the fact that it offers an effective weight-loss solution for everyone. Unlike other weight-loss pills that concentrate on just a single function,it focuses on several aspects of losing weight such as appetite suppression, fat and calorie burning, melting of stubborn fat, decreasing of body fat storage, and metabolism enhancement. The combination of all the functions enables it to help the users to lose an average of 3 to 5 pounds every week starting from the first week itself. This is something that no other weight-loss pill can match. As a matter of fact, other top-rated weight-loss pills available on the market today can only guarantee fat loss of up to 5 pounds a week, after 2-3 weeks of continued use.

One of the reasons why people with over-weight problems choose to buy Phen375 is because it is US FDA approved and has passed several clinical tests prior to its launch into the market. This means that it has tested and proven to be capable of reducing your total body weight quickly and safely, without causing any side effects. Unlike other weight-loss pills or fat burners, all the ingredients work independently to promote the process of losing weight, and all of them are recognized by the US FDA as very effective and safe when it comes to weight losing.

It has become so popular because there are thousands of reviews proving its effectiveness. When you search the internet for Phen375 reviews, you will find a lot of testimonials giving praises to the weight shedding results that people have achieved from using Phen375 fat burner. The fast and great weight-loss results enjoyed is another reason why people want to buy it instead of other weight-loss pills. The secret behind the main reason why it rapidly gained popularity since it’s released in the market in 2009 is because it has received thousands of favorable testimonials from customers, all proving its safeness and effectiveness.

Although Phen375 is the most popular and the preferred fat burner by the majority of obese people today, and even though it captures the largest market share in the weight-loss industry; the fact that nobody can confirm this diet pill is definitely the best, we cannot deny the possibility that there might be a weight-loss pill out there that is more effective than Phen375.

Hundreds of thousands of fat people all over the world decide to buy Phen375 because it is proven effective and safe. Although there are some weight-loss pills which are better, the side effects risks are just too great. If you want to lose weight happily and healthily by using the proven effective and safe fat burner, the recommended thing that you can do is to get your Phen375 now!

If you are looking for Phen375 where to buy, look no further because there is only one place on earth where you can order directly from the manufacturer’s official website.

Do “Healthy” Companies Make for Sounder Investments?

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Did you know that the U.S. loses $1.1 trillion in lost productivity costs because of chronic health conditions?

Did you also know that obesity is related to 20 chronic health conditions?

No matter how loathe we are to admit, obesity is something that costs everyone a lot of money in the long run. This is something quite a few companies are starting to realize:

  • Volkswagen employees were sent to a gym to work out for two hours a day. They developed camaraderie, enjoyed lower health-care premiums and did better at their jobs.
  • IBM adopted healthier company behavior and saved $190 million a year on health-care costs between 2005 and 2007.
  • Johnson & Johnson expanded its wellness programs during the recession years and estimated it saved $565 in health-care costs per employee.
  • CitiGroup did the same as Johnson & Johnson and indicated a return of $2 per $1 spent on wellness initiatives.

Physical health isn’t the only factor that will determine how a company succeeds, true, but you can’t deny the fact that healthier workers need less money for health care and are less likely to mess up work because of health-related concerns.

And who knows? You as a money-conscious consumer may find yourself spending less money when you hit the gym a few times a week!

FDA Acts Against 5 Electronic Cigarette Distributors

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Press Release – Oct 18, 2011 – The U.S. Food and Drug Administration today issued warning letters to five electronic cigarette distributors for various violations of the Federal Food, Drug, and Cosmetic Act (FDCA) including unsubstantiated claims and poor manufacturing practices.

In a letter to the Electronic Cigarette Association, FDA said the agency intends to regulate electronic cigarette and related products in a manner consistent with its mission of protecting the public health. The letter outlines the regulatory pathway for marketing drug products in compliance with the FDCA.

For a drug product to gain FDA approval, a company must demonstrate to the agency that the product is safe and effective for its intended use. The company must also demonstrate that manufacturing methods are adequate to preserve the strength, quality and purity of the product.

“FDA invites electronic cigarette firms to work in cooperation with the agency toward the goal of assuring that electronic cigarettes sold in the United States are lawfully marketed” the letter to the association read.

FDA has determined that the electronic cigarette products addressed in the warning letters to the distributors, and similar products, are subject to FDA regulation as drugs. Under the FDCA, a company cannot claim that its drug can treat or mitigate a disease, such as nicotine addiction, unless the drug’s safety and effectiveness have been proven. Yet all five companies claim without FDA review of relevant evidence that the products help users quit smoking cigarettes.

The companies receiving warning letters today are: E-Cigarette Direct LLC, Ruyan America Inc., Gamucci America (Smokey Bayou Inc.), E-Cig Technology Inc. and Johnson’s Creek Enterprises LLC.

Certain companies received warning letters for additional reasons. For example, E-Cig Technology markets drugs in unapproved liquid forms, such as tadalafil, an erectile dysfunction drug, and rimonabant, a weight loss drug that has not been approved for use in the United States. These liquid pharmaceuticals are designed to refill cartridges used in e-cigarettes so that the drugs can be vaporized and inhaled.

The FDA cited Johnson Creek Enterprises, which markets Smoke Juice, a liquid solution used to refill depleted cartridges in e-cigarettes, for several significant deficiencies in its manufacturing processes, including failure to establish quality control and testing procedures required under the FDCA.

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Electronic cigarette wholesale company from China, which is always dedicated to bring innovative product design with low defective rate to electronic cigarette industry, not only have humanistic function design but also contractive cosmetic design. We are the best disposable electronic cigarette wholesale company.

Great Web Design For The Internet

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The goal of most World Wide Web designers is to build an enticing, effortlessly accessible, and functional internet site that will persuade the customer to accomplish something.

Generating these types of internet sites needs excellent graphic style and design, effortless and intuitive site navigation, logical site layout and good themes. The following solutions are common website design and style suggestions.

Web Content

You need the customer to view you as being an educated professional. Poor grammar and spelling will instantly reduce your credibility. Bear in mind folks use the World Wide Web to discover great information.

No matter if you are advertising your own personal item or recommending a companyís merchandise, you need to first present priceless info towards the visitor or they will mouse click away and come across a website that offers them what they what they want.

Cross Browser Compatibility

You will discover at the very least a hundred different browsers in use. You need to design your website to perform appropriately for the most widely utilized browsers. Although most net browsers are free, folks usually do not bother to upgrade towards the newest variations. The typical surfer may not know how to upgrade their browser or hold the attitude, “If it works, don’t fix it”.

Keep in mind your visitor may have a COMPUTER, a MAC, a Linux PC, a PDA or maybe a cell phone they usually all use diverse browsers. Great web design calls for your website pages to operate in Microsoft Net Explorer, Netscape, Firefox, Opera and Safari at a minimum. Validating your HTML code will assist but the ultimate test is always to view your site in unique browsers operating on various platforms.

Graphics and Photos

Website surfers are impatient and scientific tests present that most folks will mouse click aside if a webpage will take more than ten seconds to load. Often optimize your photos as well as other graphic files to possess as smaller a dimension as you can without having sacrificing photograph good quality. Constantly use the height and width attributes around the photo so the rest in the webpage can load even though the graphic data files is downloading.

Background Colors

Should you use nearly anything apart from white behind textual content, be certain to specify back link colors in any other case the personís browser defaults will decide what coloration the links are which may make them unreadable.

Multimedia

Multimedia is composed of flash movies, video recording clips, audio clips and background new music. Usually use streaming mass media due to the fact it reduces download time. Make sure the customer can discontinue and begin multimedia files or inside event of flash introductions, skip them if they need. That way individuals with poor connections or gadgets that donít work with multimedia can ignore them.

Also, placed any crucial information offered in multimedia in text in addition so the customer has accessibility to that facts without making use of multimedia. If a plug-in is required to work with the multimedia, at all times produce a backlink to it so the end user can set up it. Finally, continually remember the 10-2nd rule for web site loading when deciding to work with multimedia.

Web Site Navigation

Web page navigation really should be straightforward and intuitive. Scientific studies have proven if a customer can not find the top links they want inside three clicks, they are going to abandon the site. It is called the 3-simply click rule. Just about every place within your web site really should be reachable within just 3 clicks. When you use anything at all apart from uncomplicated textual content inbound links, make sure to check your navigation in each of the major browsers. Most top websites follow this rule.

Back Links

Periodically test all web page hyperlinks being sure that they are valid. Nothing at all chases a visitor away from sooner than broken inbound links. You can find various cost-free on the internet providers that may periodically check your links.

Summary

Great web design is often a combination of common sense and beneficial planning. Your internet site should be desirable and simple to use and most importantly supply the user aided by the details or providers they want.

Stress & Creativity Don’t Go Hand in Hand

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Press Release – Sep 19, 2011 – Stress … it affects us all. But it doesn’t have to put a damper on your creativity.

At least that’s according to pianist/composer Edward Weiss. Weiss is also the webmaster and creator of http://www.quiescencemusic.com/ – a website that teaches beginning adults how to play piano in the New Age style.

New Age music was extremely popular in the mid 1980’s and is making a big comeback now. When asked why this may be so, Weiss comments:

“I think people always used music to reduce stress. The great thing about New Age piano is that it’s also easy to create on your own. By actually making music, students get the additional benefit of getting their creative juices flowing at the same time. It’s just a beautiful genre of music.”

The piano course offered at the website includes over 100 piano lessons and comes with a free workbook. Students sign up via paypal and pay a small monthly fee of $19 to access the lessons. The course has been going strong for over a decade now has been praised by Grammy nominated pianist David Lanz.

Weiss, who also has written a book ‘Free to be Creative at the Piano’ offers his own unique philosophy on playing piano:

“I think many adults want to be able to go to the piano, sit down, and just play what they feel. But there aren’t many (if any) courses or lessons that teach this. Once I could easily do it myself, I wanted to share this beautiful style of music with the world by teaching others how to do it as well.”

A free piano lesson ‘Summer Morning’ and a free copy of Weiss’s bestselling book ‘Free to be Creative at the Piano’ are both available at his website.

Online Piano Lessons by Quiescence Music

Amazon Kindle Tablet – ‘Two Finger’ Touch and in Color Appeal

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The hottest online tech news in September 2011 is Amazon’s soon-to-be-launched of the tablet device – named Kindle Fire – which is not anything like Apple iPad and not Google-birthed.

It offers a user-friendly easy two finger multi-touch with an accommodating, full color (first time), touch screen, leverages Amazon Android Appstore and is Kindle OS all the way. Compact at just seven inches compared to an industry regular 10″, the tablet stands to be a staple in every pouch, purse, and case for business, students, or just for fun.

Kindle Fire

Image Source: Gizmodo

The Kindle Fire is said to be available as early as the middle of 4th quarter 2011 in time for holiday shopping no matter what country, religion or lifestyle. According to Commercial Times, Taiwan’s ILI Technology was the lucky group to complete the first Amazon touchscreen controller order of over 5 million units.

Extremely positive points include that it is half the standard first rollout price of any iPad, with Amazon Kindle’s at just $250, the compact size, full color, back lit feature, and the fact that it uses Android but is not a Google clone tablet at all. Because it will use Amazon’s Android Appstore, users can be more assured that everything they download from that point will work quite seamlessly.

In fact, the Amazon Appstore enables application developers to market apps to tens of millions of customers using Amazon’s popular marketing and merchandising capabilities. The exciting potential, in other words, with the new Kindle is not just for consumers but for developers and businesses involved in mobile applications for Kindle.

“It is like Amazon has given Google, Apple and Microsoft real competition, adding or keeping its own unique elements and specialities such as Kindle books, Amazon Prime video, Amazon MP3 store, Amazon Appstore, Amazon Checkout, Amazon Mechanical Turk human intelligence services and its related colossal ecommerce options for daily deals like GoldBox, Woot and MyHabit. First, we can’t wait to hold one of the new Amazon Kindle tablets in hand, and second, to start playing and working with it. It takes advantage of cloud computing which is perfect for frequent travelers like us,” commented Jonathan Sowah, CEO of AstraQom, summarizing a daily AQ HR talk among team around the world.

“M.G. Siegler at TechCrunch is also quoted that possibly the first purchases will include a one year free subscription to Amazon Prime which we like. We hope the tablet is available before December, so we can buy for some of our clients and family.”

The browser, search, cloud computing, storage and Internet access options on the Amazon Kindle tablet are obvious and convenient. The Android WebKit browser included is noted in various reviews on the web as fashioned in a way that matches the look of the Amazon Kindle user interface with tabs and Google Search as default and a choice to use Kindle Search. Storage may be on the device mainly for applications and books; whereas, movies and music would be stored for online access any time. Internet access will be WiFi only to start, but very likely that Amazon is developing possible agreement with carriers for 3G-enabled releases.

“Since the back of device has a rubbery feel according to M.G. Siegler, TechCrunch writer, it should grip surfaces which is important for road warriors, multi-tasking users, and special event associates (especially with athletic and other active venues). Its tiny size coupled with ease of communicating and manipulating one’s way online and offline is ideal for people like me who are involved in officiating or assisting in Triathlons, IronMan events and other running, biking and swim races,” adds Michael Bowen, F.A.S.T. coach and previously Road Runner Club of America officer in the southeastern area of the US.

“And… it is ready to be a compact library of books, music, movies, applications, shopping, and other forms of education, entertainment, and communication in color, non-slip, and Android-based Amazon style.”

For those who truly are immersed in the world of Kindle books, Amazon’s new Kindle will have a social media feature called @author (now in beta). It enables readers to interact with authors. Readers will be able to ask questions directly from their Kindle two fingered touches while they are reading any Kindle book. Those questions will go directly to the writers’ Twitter feeds and to their Amazon Author pages. Other tablets do not appear to be able to compete with Amazon Kindle’s appeal to book aficionados.

The iPad’s marketplace share in late 2010 was 90% according to Steve Jobs when he unveiled “iPad 2.” According to Strategy Analytics, iPad had shipped 7.3 million, Android 2.1 million and others 0.3 million. The first set of Amazon tablet to be shipped is a whopping 5 million. The math is not too difficult.

Bloggers and analysts will share with the online world expert opinions as to the advantages of the Amazon’s very own Kindle tablet. It ultimately is up to individual or organizational consumers as to how popular the tablet will become.

As the market waits anxiously for the release of Amazon’s Tablet, additional or surprising features may still be underway before, if any, the official announcement. Read more…

A Dubious +1 for Global Warming Skeptics

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Environmentalists insist that we can do something to prevent – even reverse – global warming, while skeptics say that the current global warming trend is a natural process.

Although numerous other studies have supported environmentalists, one study by the Earth System Science Center (ESSC) of the University of Alabama lends some degree of strength to the voices of the skeptics.

Lead researcher Roy Spencer and his colleague William Braswell wrote in the geography journal Remote Sensing that cloud variations are more of a cause of global warming than an effect – concluding that the role of these clouds is an “unresolved problem” with regards to global warming.

The critique of other scientists and Spencer’s own undisclosed background, however, serve to weaken his argument.

Scientists point out that the large and growing set of scientific insights on global warming cannot be empirically refuted by a single set of satellite data.

Kevin Trenberth and John Fasullo of the National Center for Atmospheric Research’s Climate Analysis Section say that “It is evident that this paper did not get an adequate peer review. It should not have been published.”

And while Spencer says that he has “never been asked by an oil company to perform any kind of service” in his blog, he does fail to disclose that he has a hand in leading climate skeptic groups funded by Exxon Mobil – a noted oil company.

Higgs Particle Could Be Found by December – If It Exists

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To most people, the Large Hadron Collider (LHC) is some random machine that nobody knows what the heck it’s for.

To the people that do know what the world’s largest particle accelerator is for, it is the answer to questions that have been burning the scientific community – and the LHC is performing far better than expected.

The LHC is scheduled to collect 5 inverse femtobarns (350,000,000,000,000 or 350,000 billion collisions) by the end of 2012. It has now collected 2.5 inverse femtobarns.

The current run of collision tests to detect the Higgs Boson (a.k.a. “God”) particle is estimated to be completed by October should nothing go wrong.

The problem, however, is that the Higgs Boson has been ruled out in broad areas of the mass-energy spectrum. This simply means that the Higgs, if it exists at all, is in a range that makes it harder to detect.

“If the Higgs exists, the LHC experiments will soon find it. If it does not, its absence will point the way to new physics,” says CERN research director Sergio Bertolucci.

The presence or absence of the Higgs Boson plays a pivotal role in particle physics – a branch of science that exists to give us a better picture of matter around us, which in turn will allow us to manipulate matter in ways we have yet to imagine.

Tired of Sunscreen Lotion? Wait for the Sunscreen Pill

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Sunscreen lotion works relatively well – for a few hours, at least. Then you have the messy affair of applying it all over your body in a rather awkward fashion.

If one British research team gets its way, however, then we could see a pill that can provide weeks of cream-free, sunglass-free protection against cancer and solar-aggravated skin conditions.

British scientists have discovered how corals shield themselves from the sun’s harmful ultraviolet rays. It all starts with compounds created by algae found on the corals. The corals then pick up these compounds and modify them to form a sunscreen-like substance that protects both coral and algae.

Even the fish that feed on the corals pick up the UV-resistant properties of the compounds; showing proof that it can be passed “up the food chain.”

Researcher Dr. Paul Long says that the team is very close to recreating the compound in the laboratory.

“There would have to be a lot of toxicology tests done first but I imagine a sunscreen tablet might be developed in five years or so,” says Dr. Long. “Nothing like it exists at the moment.”

There is one potential downside though: the pill does nothing to tan the skin, meaning those seeking to bronze their skin need to find alternate ways to ‘fake’ their tans.

The Causes, Symptoms & Types of Genital Psoriasis

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The skin condition called psoriasis is usually defined by the skin suddenly producing raised red platforms covered with silvery white scales, with genital psoriasis however, it is more common to see another type of psoriasis called inverse psoriasis.

Causes

The exact cause of psoriasis is actually unknown and often occurs seemingly without any reason. Both male and females have it and any race, color or creed but certain factors have been proved to contribute to the likelihood of someone contracting the condition. These include:

  • Genetics – if psoriasis runs in a family, there is a higher chance of getting it,
  • Environmental – some environments are known to aggravate and even trigger psoriasis off such as areas where certain chemicals are used or places with a “muggy” atmosphere due to cooking or smoking.
  • Immunology – if the body is immune system breaks down due to some upset in its balance such as illness (strep throat) or a trauma to the skin, the condition can be triggered.

Genital psoriasis can occur if any of these factors are present but it can also develop because of other reasons such as the wearing of excessively tight clothing that causes friction, the use of rough toilet paper or even the use of a different brand of sanitary towel/tampon.

Symptoms and Types

The type of psoriasis that affects the genitals, as already mentioned, is usually called inverse psoriasis. This is where the red patches are smooth and shiny as opposed to raised and scaly but they can still be very itchy. In fact, genital psoriasis often feels a lot worse because the skin on this area of the body is far more delicate than other parts.

Other symptoms include recurring skin rashes which are often painful, inflamed, itchy skin which when itched too much can bleed and unsightly red patches on the genitals.

If you are experiencing psoriasis of the vulva which often forms as inverse psoriasis, do try not to scratch this area as this can cause dryness, cause infection and end up with more intense itching as the skin thickens. This condition, however, does not usually affect the mucous membranes of a body so only the outer skin of the genitals such as the outer vagina may contract it. In the same way, it is highly unlikely that the urethra will suffer with it.

In males, the penis may display either inverse psoriasis or plaque psoriasis so the sufferer may experience either smooth red skin or scaly red patches

All this naturally leads to a substantial amount of emotional distress for some people who not only feel embarrassed but also feel that they cannot become intimate with anyone. It should be stressed at this point that psoriasis, no matter where it occurs on the body, cannot be passed on to another person through touch.

Genital psoriasis can be uncomfortable, embarrassing, stressful and generally fatiguing but people often do not want to get it checked out by a doctor as they would if another part of their body was affected. Once diagnosed by a doctor, a sufferer of genital psoriasis can get immediate treatment and ultimate relief from this chronic condition.

NASA Partners with Sci-Fi Book Publisher to “Promote” Science

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A lot of science fiction authors have unofficially been inspired by the National Aeronautics and Space Administration (NASA) program, but it’s NASA’s turn to inspire them this time ‘round.

NASA has partnered up with Tor-Forge – a publisher specializing in the science fiction genre – in order to release the “NASA Insipired Works of Fiction”.

NASA hopes to reach out to the youth and spark interest in mathematics, engineering, technology and science by partnering its Subject Matter Experts (SME’s aka “space geeks) with various sci-fi authors.

An article in Tor-Forge’s blog goes on to explain that “a select group of Tor/Forge authors – some of whom already write science based fiction – to learn more about science and space exploration.”

NASA will even be kind enough to provide access to data, facilities and experts on educational design and evaluation; adding even more scientific clout to whatever the authors will have in mind.

What’s NASA’s take on all this? Simple: the prospect of future brains to fuel the agency’s needs.

“Ultimately this agreement will benefit taxpayers as we look for innovative ways to train students for the science challenges of the future,” says Goddard Space Flight Center (GSFC) IPP chief Nona Cheeks.

That certainly has a more concrete sense of purpose than, say, glorifying sparkling vampires.

Why Women Choose to “Dumb Down” When It Comes to Romance

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Political correctness aside, it is very hard for a most women to score a date when they publicize the fact that they are smart – especially in traditionally masculine fields like science, technology, engineering and math (STEM).

And it looks like a study from research news site Futirity.com makes it difficult to get that politically incorrect belief out from most people’s minds.

The study went like this: participants in one study would fill out a questionnaire assessing their STEM interest after “overhearing” a conversation about a date. This makes them the “romantic goal condition” group. Other participants in the same study will fill out the same questionnaire, except this time they will do so after “overhearing” a conversation about a test. This makes them the “intelligence goal condition” group.

The same study was repeated in another batch, with a “romantic goal condition” group and “friendship goal condition” groups this time around.

The results? The women in the romantic goal condition group would have a more negative view of STEM and less interest in pursuing STEM-related careers. The various condition groups had no effect on the men’s interest and views of STEM at all.

The study did not go so far as to explain why women appear to dumb themselves down when faced with romantic goals, but society and the way women are expected to behave in society definitely have a role to play here.

Breakthrough in Leukemia Heralds Dawn of New Cancer Treatment

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Bone marrow transplant used to be the only solution that leukemia patients could turn to – along with the pain, risk of infection, lengthy process and 50/50 chance of failure involved.

A new procedure involving modified white blood cells could forever change all that.

Doctors at the University of Pennsylvania targeted the most common form of leukemia, chronic lymphocytic leukemia (CLL), in their studies. They extracted certain white blood cells from a patient’s body, inserted a series of genes via a harmless version of the human immunodeficiency virus (HIV) and injected the blood cells back into the patient.

Initial tests on three patients show a complete wipeout of all leukemia cells in two patients and a 70% drop in the third – an unprecedented feat considering that each patient received only one treatment of the modified white blood cells.

Abramson Cancer Center immunologist Dr. Carl June says that the results “exceeded our wildest expectations,” especially since the patients had lost as much as five pounds of cancerous tissue that seemed to just melt away after the treatment.

Limited funding has prevented the researchers from testing the treatment on a wider base, but the results of these tests could mean both government and private funding will inevitably start pouring in for the team behind the treatment.

Slashed Kindle 3 Refurb Prices Signal Arrival of 4th Gen Kindle?

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Amazon Kindle enthusiasts are eagerly awaiting the fourth generation of the beloved e-reader, and Amazon looks ready to deliver sometime soon.

This is due to Amazon slashing the prices of refurbished Kindle 3’s, with Wi-Fi versions selling at $99.99 and 3G versions at $129.99.

Kindle 2 accessories have also seen some pretty significant price drops, with some covers for kindle hitting $29.99, skins at $17.99 and sleeves at $16.99.

How is this in any way related to the impending arrival of a fourth-gen Kindle? Simple: The Kindle 3 was launched the month Amazon slashed refurbished Kindle 2 units.

It also helps that rumors of 10-inch and 7-inch Android-powered touch screen Kindle tablet – purportedly named Kindle Fire have been persistently circulating around the net.

These same rumors say that the tablet will be powered by NVIDIA Tegra2 and KAL-El processors, and that Amazon’s app store, cloud-based systems and video streaming library could power a full-fledge tablet computer instead of a dedicated e-reader like the Nook.

And it’s about time, too.

The Kindle’s top spot as the number one e-reader on the market is under siege from a whole host of competitors. The entry of Google’s iRiver Story HD is the biggest threat to the Kindle so far, and Amazon would do well to deliver on the sky-high expectations of its potent consumer base.

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Google’s ‘iRiver Story HD’ E-Reader to Challenge on Amazon’s Kindle

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Amazon’s tight lead in the e-reader market is seeing stiff competition, and Google is rushing to join the race with its new e-reader, the iRiver Story HD.

Google’s new reader has a built-in QWERTY keyboard, is less than a centimeter thick, weighs in at 207 grams and sports a 6-inch, high-resolution XGA screen. The company claims that the XGA screen gives the iRiver “63 percent more pixels” than its competitors and that the Story HD can last for six weeks on a single charge.

It would appear that Google is attempting to expand its core business beyond search, especially since it is already competing with rival Facebook in the social networking arena.

What really gives the Story HD an advantage over existing e-readers, however, is full integration with Google’s ebookstore.

Google product manager Pratip Banerji explains, “You can also store your personal ebooks library in the cloud—picking up where you left off in any ebook you’re reading as you move from laptop to smartphone to e-reader to tablet.”

The iRiver itself is to be released at an initial price of $139.99. The Google ebookstore will offer somewhere around 15 million books, with three million ebooks free to download.

On another unrelated news, Microsoft has just unveiled a special edition white Kinect Star Wars Bundle that will be modelled after the character R2-D2, with a wireless gold-coloured controller resembling his droid pal C-3PO. Here’s a list of Kinect games coming soon to give you an idea of what to expect.